: The AdSense Code: What Google Never Told You About Making Money with…

Joel Comm’s book “The Adsense Code: What Google Never Told You About Making Money with AdSense,” is among the better books in the show. Google AdWords and AdSense topics are usually bound as one book, but the principles for success are different.

Before readers start drooling over the concept of making money from nothing, understand the most important fact: content counts. The second fact: well-designed sites are key to success. Content first, design second, and Google is, in a big way, third. That order is crucial to finding value in Comm’s book, or any of his competitor’s books.

If you have AdSense already, but have never read about the better strategies, this book is for you. If you have a content-driven site, finding ways to smartly integrate AdSense will be natural. Comm can help you figure how and where you can use AdSense. It will help to have a general knowledge about how AdSense works.

A big value to AdSense in a niche site is that if your customers are simply not interested in what you offer, the ads displayed might serve them better than your site did. they came to your site believing you might have what they need, whether it was a product or knowledge. Probably, this is because your site showed well in results of a keyword search on Google. For this same reason, your site will have ads along the lines of what your customer is looking.

Learn to strategically exclude the competition, or off-color ads. Google wants good ads on your site. Whomever is advertising wants his good ads on your site. Your customer wants good ads on your site. And you want good ads. By excluding what you consider bad ads, everyone is happy. Your click-thru increases, and you make more money.

My credentials: I manage a 300+ page website dedicated to Hungarian culture and products. As a niche site aching for traffic, I use Adwords to attract customers, and AdSense to make some money to pay for the site. Professionally, I am the webmaster for a bilingual, dynamic and hard-coded, 7,500+ page site for a major hospital. Knowing Google is an important part of my small site, and my large site.

I fully recommend “The Adsense Code: What Google Never Told You About Making Money with AdSense” by Joel Comm.

Anthony Trendl editor, HungarianBookstore.com


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