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William O’Neil, publisher of Investor’s Business Daily, as well as the author of a handful of highly readable, and very useful investing books, has updated his 1976 original treatise on short selling with the assistance of Gil Morales, Chief Market Strategist for his firm. The book briefly covers the mechanics and rationale for short selling. Selling short is the opposite of buying long. However, many investors are afraid to short because they either think it is un-American or dangerous. Neither premise is correct. If you know what you are doing, have a game plan, have stop-loss rules and monitor the markets daily, the opportunity to make money is there. And the May through October timeframe in 2006 may turn out to be terrific shorting opportunity.

The first part (27 pages) of this 194-page three-part paperback covers how and when to sell short. Using colorful charts with detailed explanations of the key price and technical market conditions, the authors illustrate the proper timing of the short sale.

Part II entitled “The Anatomy of the Short Sale,” details the mechanics of a short sale in seven pages. Two page-size charts illustrate the four phases of a short sale and the logic used to known when to pull the trigger.

Part III is composed of 155 pages of annotated chart examples of different stocks pointing out the stock’s trading characteristics and exact sell point. The chapter includes detailed write-ups of nine stocks and their charts, and hundreds of single page charts with annotations

Some of the key points made in the book include:

1. Very few investors know how and when to sell short correctly. 2. Use daily and weekly charts of a stock’s volume and price. 3. Use 20 and 50-day moving averages of price and the piercing of these averages by the price. 4. Best short sales are the biggest winners in the prior bull market 5. Determination and persistence are required characteristics of a successful short seller

Overall, this book provides a very basic introductory discussion of short selling which is not totally inclusive of all the information needed to make the sale. Comparing this book to his other books, O’Neil does not provide the same degree of detail or insight. He could have put more emphasis on providing more indepth discussions on the psychology and practice of short selling, as well as show how to use options instead of stocks. An investor considering short selling should become familiar with the market’s internal statistics, sentiment indicators, and technical analysis (e.g., MACD, stochastics, RSI, etc.) before even considering a short sale. Since 50-70% of a stock’s move is dependent on the market’s trend that should be the first item to be determined.

I have read about a dozen books on how to invest in stocks. And I’m here to tell you, this is undoubtedly the best. The man has been there done it. Whatever mistakes you’ve made in buying and selling stocks, he’s done it. And in this book, he is passing along his wisdom so that you can learn from his past mistakes and get on the road success. If you haven’t been beating the market averages and making a lot of money in the last few years, then it’s because you are not following William O’Neil’s CANSLIM method. CANSLIM is an acronym that defines his trading principles. These principles are the active ingredients that make a stock rise. Take it from me, give up on your hit and miss approach to investing. Begin today on his sound and proven methods of investing and you’ll soon be glad you did. Do you know anybody who have lost or is down more than 50% of their trading capital on a stock? I do. Many of my co-workers have ridden stocks down to over a 70% lost. Now they are stuck in a stock or stocks they can’t afford to sell. And worst of all, they are stuck when the market averages are soaring to heights. (That’s gotta hurt. I know. I’ve been there). O’Neil methods won’t let this happen to you.

To be honest, I was a slow learner too. So,let me take you back a little bit. I first picked up this book in ’92, read it, got excited but then went back to doing it my way. I picked it up again in ’94, read it and made a note in the book that a company stock called DELL fit the profile of his CANSLIM methods, set the book down, forgot about it and went back to doing things my way. (Didn’t buy DELL in ’94) Finally, early last year of ’98, I again picked up the book and read it. This time I saw a little note that I had written in the book in ’94 about DELL and thought to myself ‘why was I so stubborn’ about ‘doing it my way’ that I missed out on so much valuable time and money. Since then, I’ve bought the stock and a few others that have catapuled my portfolio balance to over 200%. Now that feels real good.

Like me for the first time, you’ll probably understand most of what he says in the book but you may not relate to what he says entirely until you’ve been practing or ‘getting your feet wet’ in the stock market for a little while. Since buying and selling stocks is not a perfect science but rather an art, you will need to go back and reread the book many times over while you’re in the market before you’ll truly ‘get it’.

My only critism about his CANSLIM method is that he steers you towards buying stocks with a low number of floating shares which indicate small to mid cap stocks because he says these stocks have the greatest upside potential. I disagree because hitech stocks like Dell, Microsoft, AOL, and Cisco that have gone global can still grow very rapidly if not faster than some of the small guys.

Other than that, armed with this book and his Investors Business Daily, you’ll be able to achieve the returns that you’ve always wanted.

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